Try Growth or Pro free for 7 days — no charge today
Plans That Adapt
To Your Needs
Every plan turns your Instagram data into direction. Plan pricing is based on AI usage, competitor tracking, and smart storage.
Discount on Growth
Free
$0
Free forever
Try the basics with 25 one-time credits
No credit card required.
- 25 one-time credits
- Connect 1 IG account
- Track 1 competitor
- 1 Autopsy scan included
- ~2 full posts included
- 100 MB storage
Most Popular
Growth
$31/month
Billed $370 annuallySave 17%
For your average poster trying to get better results without posting every day
7-day free trial. No charge today · Cancel anytime.
- 5 tracked competitor accounts
- ~200 AI messages per month
- Algorithm shift detection
- Autopsy scans 3× per week
- 1 GB storage · 150 memory entries
- Full content creation wizard
Pro
$66/month
Billed $790 annuallySave 17%
For serious creators ready to commit to growing their IG
7-day free trial. No charge today · Cancel anytime.
- Everything in Growth, plus:
- 10 tracked competitor accounts
- ~1,000 AI messages per month
- Daily Autopsy + competitor scans
- Priority research (10× per hour)
- 10 GB storage · 300 memory entries
Compare plans
Everything that’s in each tier, side by side.
| Features | Free | Growth | Pro |
|---|---|---|---|
AI Credits Monthly allowance that powers concept generation, drafting, chat, and analysis. | |||
Monthly token quota Used across all AI features | 5,000 | 100,000 | 500,000 |
AI chat messages Approximate — depends on message length | ~10 / month | ~200 / month | ~1,000 / month |
Research rate limit | 1 / day | 3 / hour | 10 / hour |
Instagram Intelligence Tools that learn from your own account and your competitors. | |||
Autopsy scans of your account | 1× per month | 2× per 7 days | 1× per day |
Tracked competitor accounts | 1 | 5 | 10 |
Competitor scans | 1× per month | 3× per 7 days | 1× per day |
Pulse spike alerts Notifies you when a competitor post takes off | |||
Algorithm shift detection Requires 3+ tracked competitors | |||
Content Creation The full wizard, batch creator, and draft tooling — token-gated. | |||
Content creation wizard 7-stage guided flow | |||
AI concept generation | |||
Full draft generation Carousels, reel scripts, captions | |||
Batch post creator Swipe-to-generate multiple posts at once | |||
Text variations Polish, rewrite, and simplify any draft field | |||
AI Assistant | |||
Full AI chat assistant RAG-powered, reads your IG data | ~10 msg / month | ~200 msg / month | ~1,000 msg / month |
Insights chat Instagram-specific, embedded in analytics | |||
Chat history retention | Unlimited | Unlimited | Unlimited |
Workspace & Storage | |||
Document storage | 100 MB | 1 GB | 10 GB |
File count | 5 files | 50 files | 200 files |
Max file size | 10 MB | 25 MB | 100 MB |
Supported file types | All types | All types | All types |
New documents per month | 5 | Unlimited | Unlimited |
Memory entries Facts AI remembers about you and your brand | 20 | 150 | 300 |
Frequently asked questions
- How does the free plan work?
- The Free plan is permanent — no card required, no time limit. You get monthly limits (10 credits, 1 tracked competitor, 100 MB storage) that reset on the first of each month. Upgrade to Growth or Pro any time for higher limits.
- Can I cancel my subscription anytime?
- Yes. You can cancel at any time from your account settings. You'll keep access until the end of your current billing period, then drop back to the Free plan.
- Do you offer refunds?
- We offer a 30-day money-back guarantee. If you're not satisfied, contact our support team for a full refund.
- How does the AI credit system work?
- Each AI action — chat messages, concept generation, draft creation, analysis — consumes tokens from your monthly quota. Simple messages use very few; generating a full draft uses more. Your usage resets on the first of each month.
- What counts as a tracked competitor?
- Any Instagram account you want Marshmallow to monitor for you. We scan their posts on a schedule, surface their spikes in Competitor Pulse, and use their data in your analytics and algorithm shift detection.