Marshmallow
Now accepting waitlist

Grow your Instagram. Not your posting schedule.

Stop guessing what'll work, when you could be posting what does. Marshmallow analyzes your Instagram account and your top competitors to show you what's working or not, so you can get back to creating.

2,418 creators in line
Opening 50 new seats / week
Your account autopsy
Analyze your account, competitors, and find new insights to make better posts.
My Account
Competitors
Discovery
23d ago
↻ Scan
Engagement Rate over Time
Click a point for the top post
7D30D90DALL
Apr 19Apr 26May 3
Posts by Week
3 posts · May 18 — 24
ReelsCarousels
1
Mon
0
Tue
1
Wed
0
Thu
0
Fri
1
Sat
0
Today
Format Mix Shift
Last 7 days · 3 posts
14D30D90D
Reels33%
Carousels67%
Static0%
Reels -13%Carousels +13%
Total posts
50
Avg engagement
0.2%
Best format
Reel
Followers
1.03M
Consistency
Super
Posting CadenceLast 30d
~3× per week
Regular poster
PrefersMon
OutliersHow your posts compare
Outliers5×+
5
On Fire10×+
3
Best Score
22.8×
Outlier Rate
11%
M
Ask Marshmallow
Connected to your account + 4 competitors
● Live · 23s ago
Ask anything about your account or competitors…
All posts
@growithalex · 50 indexed
● Synced 23d
All50ReelCarouselOutliers ⭐Recent ↓
Carousel
visual identity for social media
@growithalexMay 23
1.2×2.1%8.4K
Reel
only 4 tools that matter
@growithalexMay 20
0.7×0.3%1.4K
Carousel
steal my carousel
@growithalexMay 18
17.2×30.9%212K
Reel
6 AI skills that run my business
@growithalexMay 14
2.2×5.0%24K
Carousel
the one page system
@growithalexMay 6
0.6×1.2%3.1K
Reel
psychological triggers
@growithalexMay 2
5.4×8.9%88K
Top performers

We didn't just pull your best posts. We pulled all of them.
Because the flops teach you just as much as the wins.

▶ Reel📌 Pinned
POV: hiring me as your social media manager
@personalbrandlaunch📅 Jul 2, 2025
14.7×
1.8%
1.1M
▶ Reel📌 Pinned
my name is Ava — a creator brand intro
@personalbrandlaunch📅 Feb 24, 2025
13.9×
1.5%
592K
▶ Reel
What format goes most viral?
@personalbrandlaunch📅 Apr 9, 2026
3.9×
0.3%
210K
▶ Reel
Business owners who blow up vs flop
@personalbrandlaunch📅 Apr 8, 2026
3.0×
0.4%
142K
How it works

From connect to first insight in under 2 minutes.

01Connect
Connect your Instagram account

Link Marshmallow through the official Instagram connector and we'll pull in every post you've published, ready to analyze.

02Analyze
Surface the patterns that matter

Dig into your top performers and your flops. Marshmallow surfaces the patterns hiding in both, so the next post lands sharper.

03Competitors
Compare your posts against competitors

Add up to 20 handles and analyze their posts side-by-side with yours. What's working, what's different, and what's new.

04Ask
Ask the questions you couldn't before

Ask the AI what's actually moving the needle, and turn any pattern into a brief for your next post.

The questions that change everything

The questions you've never
been able to ask.

Because now the questions about your posts, your competitors, and what connects them finally have answers.

01
About your account
Only possible because you connected Instagram.
what's the through-line in my posts above 3× engagement?
which of my reels lost people in the first 3 seconds?
pull every post where I talked about pricing — sorted by saves.
what hooks have I never tried that match my voice?
02
About your competitors
Scored against your account, not generic.
which of @competitor's hooks would actually work for my audience?
show me formats my competitors are testing that I haven't.
what's @competitor doing differently in their last 30 days?
03Both sides required
The crossover
Impossible without both sides connected.
find competitor hooks that structurally match my top 5 posts.
whose retention curves look most like mine — and what are they doing that I'm not?
show me where my niche is going that I'm not — filtered by what tends to work for me.
This is what knowing looks like

What changes when all your data is accessible all at once.

01Compete
Find creators worth watching.

Find creators worth watching in your niche. Track them, score their posts, and spot what's working before everyone else copies it.

@studiopals
+184 follows
92
@brandnest
+97 follows
78
@morrow.co
+44 follows
61
02Pulse
Your audience has been leaving signals.

Your audience has been leaving signals in every post you've made. Marshmallow reads all of them and tells you what they mean.

Reels88%
Carousels13%
Static0%
03Ask Marshmallow
Every answer, from your actual history.

Every answer comes from your actual post history — not generic advice, not a guess. Ask anything. It already knows your account. No need to keep feeding it data screenshot by screenshot.

Why did my carousels beat reels last month?
Your carousels averaged 3.4× the watch-through of reels — and 11 of 12 opened on a question.
The honest comparison

Why you can't just ask AI to do this?

01Scale
The scale you'd never do yourself.

AI is brilliant. But it knows nothing about you, your niche, or your competitors. Finding real patterns means feeding it thousands of posts — yours and every account you're tracking. Try doing that in a weekend.

02Expertise
Even with the data, you'd need to know what to ask.

Which metrics matter. What makes a hook an outlier. What retention curves actually tell you. That's not general AI knowledge — it's built into Marshmallow.

03Focus
You're a creator. Not a data engineer.

Even if you solved both problems, you'd have built yourself a second job. That's not why you started creating.

One more thing

Your last 90 days are
sitting on patterns.
Let's go find them.

We'll only email you when your seat is ready