01Day one
Receive your Instagram audit
Your history, strongest posts, weak spots and recurring patterns are all identified.
ContextYour account
STOP GUESSING WHAT TO POST
Your Instagram Strategy Tool
Ask any question about your content and instantly get recommendations built from your content, your competitors, and what’s working on Instagram.
ReelsMarshmallow · 90s
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With Marshmallow, your entire account is analyzed with Instagram’s official API. The more posts you analyze, the smarter it gets, helping you build momentum specific to your niche with every new post.
Big companies have teams of people doing the work that solo creators are forced to figure out on their own…and still run their small businesses.
It’s overwhelming.
Smaller creators deserve a competitive edge.
That’s where Marshmallow comes in.
It helps do all the research and analysis so posting on Instagram doesn’t feel like a full-time job.
Studies your niche
Studies your niche
Studies your Instagram account alongside your competitors.
Breaks down every post
Breaks down every post
Breaks down your strongest and weakest posts plus audience behavior.
Reads the numbers
Reads the numbers
Evaluates the detailed results behind each one.
Learns as it goes
Learns as it goes
Gets smarter with every analyzed post.
Knows what's next
Knows what's next
So you always know what you should create next.
How it works
Four quick steps to knowing what to post
01
Connect your account 🔗
Load in all of your posts and real numbers using Instagram’s official API.
02
Understand your niche 🕵️♀️
Find and track competitors and the top performing posts in your niche.
03
Reveal 🎁
Discover the patterns, gaps and opportunities worth creating from. Want to dive deeper? Ask our trained AI that’s with you every step of the way.
04
Create ✨
Send any recommendation to the canvas and turn it into your next draft.
Your own content
First, Marshmallow learns about your content
Using the official API, Marshmallow is able to turn your account’s stats into patterns that are easy to miss inside the Instagram app.
Ask anything about your entire posting history 💬
No more asking your favorite AI about insights for individual posts; Marshmallow lets you evaluate everything at once. You get to see your entire performance right in front of you, instead of buried one by one within the app.
Marshmallow finds what sticks 💫
The performance of past posts (both strong and weak) give all the data needed for a clear picture of what’s working. Everything is saved, so you can revisit it or ask new questions whenever you need to.
The secret sauce 🤫
Unlock deeper analysis not captured by the API: retention graphs, which posts brought followers, where your viewers found your reel, etc. All stats that give you a higher competitive edge and strengthen future post recommendations.
Your competitors
Your Instagram PI 🔍
Track competitor accounts and search through our growing library of creator content. Marshmallow can compare you to your competitors by identifying gaps and then make recommendations to strengthen future post performance.
A database of outliers 📊
Find any creator’s outliers with Marshmallow, then remix, repurpose or convert them into a series, specific to what your niche is looking for. When Marshmallow studies a competitor’s wins and losses, you’re able to have an accurate impression of an account’s performance. You won’t be wasting time on outlier one-offs; only the posts with reliable, proven engagement.
Your playbook gets smarter as you post + analyze 🤓
Analyze a few competitors and you’ll unlock your custom playbook 📖 It’s filled with recommendations on what to make next, hooks, angles and strategies to try, all tailored to your account.
Ask the questions you’ve never been able to ask 🙋
Marshmallow allows you to ask anything across your posts and your competitors…together. You can find gaps in your content, hooks you haven’t used yet but should and identify patterns between your top videos and theirs. The answers are always pulling from both, keeping you fully informed for everything you draft.
Compounding your advantages
It just gets better (and better) with time 🍷
Every post, analysis and result adds to the context you can use next time. Spot trends sooner, make decisions faster and create with more confidence.
02After one month
Confidence in what to try next
Your recommendations are drawn from more posts, more analysis and a clearer picture of your niche.
ContextMore evidence
03After six months
A clear path
Your saved history provides comprehensive, data-backed recommendations, allowing you to create with less doubt and free up more of your time (even as a solo creator).
ContextA deeper history
As your content history grows, every new post’s potential gets stronger.
Marshmallow doesn’t just
tell you what’s working.
It gives you a place to build from it.
Bring your posts, competitor research, ideas, assets, and insights together in one workspace. Then turn what Marshmallow has learned into a new draft, a fresh angle, another format, or an entire series. Everything you draft starts with real context already attached, so you can create something that fits your business.
The Canvas
Keep everything behind the idea together.
Bring posts, competitor research, Playbook recommendations, notes, drafts, images, and PDFs into one workspace. Ask AI works from what is on the Canvas, so the context stays attached while you create.
Posts and researchDrafts and notesAssetsAsk AI
From finding to draft
Turn a finding into something you can post.
Start with a winner, a gap, a pattern, or a recommendation Marshmallow uncovered. Send it to Creator Studio with the research attached, then develop it into a draft around your topic and point of view.
WinnersGapsPatternsPlaybook
Make the idea your own
Build from what worked without repeating it.
Use Create Similar or Fresh Takes to preserve what made an idea promising while changing the voice, angle, examples, audience, or point of view.
Create Similar
Rebuild a strong post around your audience, expertise, and voice.
Fresh Takes
Explore new hooks and angles on the same underlying idea.
Your voiceNew anglesNew drafts
Take one idea further
Turn one strong idea into more useful content.
Move it into another format or develop it into a repeatable series, while keeping the original insight intact.
Repurpose
Re-engineer a reel, carousel, image post, or script for another format.
Series
Turn one strong premise into a connected run of posts with episode ideas.
New formatsSeriesEpisode briefsMore mileage
Pricing
Start free. Build more context as you grow.
Try Marshmallow with your account, then add more history and more of your niche as you see the potential. Spot trends sooner, move faster, and create with less doubt.
Free
Try the loop
$0
- Connect your Instagram
- Limited analysis on your last 5 posts
- 1 competitor tracked
- Search the entire database of creators and top performing posts
- 1 canvas
- All AI models
- 25 credits to start
PopularGrowth
For creators getting serious
$37/mo
7 days free · card required
- Everything in Free, plus:
- 500 credits a month
- Complete post analysis
- Batch post analyzer
- Your last 50 posts, analyzed by Marshmallow
- Track up to 5 competitors
- Weekly email summary
- Playbook: Your AI Account Analysis
- Performance Boost for analyzing your posts
Pro
For creators who live on this
$79/mo
7 days free · card required
- Everything in Growth, plus:
- Your last 200 posts, analyzed by Marshmallow
- 2,000 credits a month
- Track 15 competitors
- Beta features before everyone else
- Priority support from the Marshmallow team
Cancel anytime. Prices in USD.Compare everything →
Ready to know exactly what your next post should be?
Connect your Instagram and get your first insights in minutes. Every post and analysis adds more context for the recommendations that follow. Free to start, no card required.