Your history
Start with months of context on day one.
Marshmallow pulls in your recent performance, strongest posts, weak spots, and recurring patterns so you’re not starting from zero every time you sit down to create.
Instagram audit
Instagram shouldn’t feel likeguesswork
You have enough to figure out already
Marshmallow shows you what’s working across your Instagram account and your competitors before you spend hours creating your next post.
Marshmallow · watch the loop · 90s
Reach
24.3k
+38%
Retention
Good
0:07 fix
Follows
+412
+12%
Every post feels like a guess.
You spend hours scrolling, saving posts and searching for what to try next.
Copy these hooks, edit this way, use these prompts, this new growth hack will change your life. Don't forget the audio track and did you use banana yellow text yet? Should I do b-roll with voice over, yap style, or maybe I should do a carousel?
And when you finally hit publish…
you’re crossing your fingers that this is the "one" post that will finally change things
It doesn’t have to bethat way
Instead of spending hours piecing all of this together yourself, imagine having the research, patterns, comparisons, and next steps already working together every time you sit down to create.
Advice that actually knows your account
Advice that actually knows your account
What works for another creator might not work for you. Marshmallow learns from your posts and performance, so ideas and suggestions are based on your content, not generic advice that AI is trained on.
Find what’s winning in your niche
Find what’s winning in your niche
Find top posts and creators in your niche, then compare what they’re doing with what’s already working, or missing, from your own content.
Reverse-engineer what’s working
Reverse-engineer what’s working
Break down the hooks, angles, formats, structure, and patterns behind winning posts, then compare them with your own content to see what’s worth using.
Turn the research into your next post
Turn the research into your next post
Use the patterns you uncover across your account and your niche to explore new angles, hooks, formats, and ideas. Then build the strongest direction into your next post.
The more you use it, the more it learns
The more you use it, the more it learns
The more you use Marshmallow, the more useful the whole system gets. Marshmallow connects the little signals across your content over time, making your research, ideas, and recommendations more useful for the post you make.
How it works
Four quick steps to knowing what to post
01
Connect your account 🔗
Load in all of your posts and real numbers using Instagram’s official API.
02
Find posts worth studying 🕵️♀️
Explore your own content and find top performing posts across your niche.
03
Understand why they worked 🎁
Reverse-engineer the patterns behind outlier posts so you can see what actually contributed to their success.
04
Make your next post with a plan ✨
Create stronger posts using proven patterns from your content and your competitors.
Your own content
Turn your posting history into something you can actually use.
Marshmallow pulls it all together, analyzes what you’ve posted and how it performed, and turns that history into insights you can actually use for what you create next.
Ask anything about your entire posting history 💬
Stop trying to understand your account one post at a time. Bring everything together so you can see the patterns, ask better questions, and understand what your content has been telling you all along.
Marshmallow finds what sticks 💫
Your best posts aren’t the only ones worth learning from. Marshmallow breaks down both the strong and weak ones so you can see what keeps showing up, come back later, and keep building on what you’ve learned.
The secret sauce 🤫
This is where you can give Marshmallow an unfair amount of context. Add retention, follower sources, and other deeper insights so future recommendations are based on a fuller picture of how your content actually performs.
Your competitors
Your Instagram PI 🔍
Stop wondering which posts are actually worth studying. Marshmallow finds standout content in your niche, helps you narrow in on the right creators, and shows you what’s worth paying attention to for your own account.
Find the posts actually blowing up in your niche.
Search across creators in your niche, find the posts outperforming the rest. You can filter by topic, audience size, format, engagement, and date to find the strongest examples for your research.
Go deeper on the creators behind the outliers
Open any high performing post to study it and the account behind it. Compare patterns across their content and track the creators you want Marshmallow to keep in your research workflow.
Ask the questions you’ve never been able to ask 🙋
Whether you’re stuck on what to make next or wondering why your last post didn’t land, Marshmallow looks at your content and your competitors together to help you decide what to do next.
Compounding your advantages
It just gets better (and better) with time 🍷
Every post, analysis and result adds to the context you can use next time. Spot trends sooner, make decisions faster and create with more confidence.
Your niche
Confidence in what to try next
As Marshmallow analyzes more of your content and your niche, it can connect stronger patterns, make better comparisons, and give you more confidence in the direction you want to try next.
Recommendations
Everything you add
And none of that work ever gets wasted.
Every post, analysis, and competitor you add gives Marshmallow more context to work with, so the research you do today keeps making the system more useful tomorrow.
Saved context
The Creator Studio
This is where the research
becomes the content.
Bring your posts, competitor research, ideas, assets, and insights into one workspace called a canvas, then build from everything you’ve learned while the context is all right there.
The Canvas
Build from all the context behind the idea.
Bring your posts, competitor research, recommendations, notes, drafts, and assets into one Canvas, so every new direction builds from the context you’ve already collected.
Posts and researchDrafts and notesAssetsAsk AI
Turn a winning post into your version
Use the formula without copying the content
Pull the useful structure, format, and strategy from the outlier, then apply it to your own topic and point of view. A draft is then created without reverse-engineering everything yourself.
WinnersReverse-engineerPatternsStrategy
Break down exactly why a post worked
Pick the question. Marshmallow does the strategist work.
Marshmallow does the digging, surfaces what actually mattered, and gives you something useful to act on instead of leaving you with another generic AI dashboard of metrics.
DiagnosePerformanceStrategyHooks
Breakdown an entire account strategy.
Find patterns you’d never spot one post at a time.
Marshmallow looks across dozens to hundreds of posts to uncover content strategies a creator uses, then shows you which ones are actually driving results.
Content AnalysisPatternsOutliersStrategy
Your next post shouldn't start with another guess.
Marshmallow does the research, connects the patterns, and helps you turn what it finds into something worth testing next.